Save the Children

Save the Children

Role
Project Management
Concept Development
Campaign

Team
Beatrice Ferrington
Jonas Du

In July 2016 the Swedish Parliament passed the much criticized law concerning restricted possibility for family reunification and residence permit in Sweden.

Save the Children believes in a more humane migration politics and they have the ambition to tear up the law.

To achieve their aim, they needed an innovative campaign which activated public opinion and influenced decision-makers in order to tear up the law. We were challenged to go from brief to solution within 48 hours.

Background

Background

Since the new legislation came into place, Save the Children has received a storm of testimonies due to the worrying development. Save the Children wanted to collect these stories to a powerful campaign that visualized the real consequences of the legislation – the negative effect it has on children’s mental being, abilities and conditions for establishment in society.

Process

Process

Being a team of two and with 48 hours to deliver to the client, we knew that we had to work in an agile and collaborative way to deliver a quality concept during the time frame.

By using Hyper Island methods, we could rapidly ideate, co-create with the client and deliver the final pitch. We went from brief to solution in only 48 hours.

Solution

Solution

We believe that the power is in the children’s stories and we want to tear up the law by raising all the children’s voices through their own stories.

An open telephone line allows children to share their testimonies about how the legislation impacts them. The testimonies will be collected and shared on a digital platform where people can listen to their stories.

raiseourvoices1
raiseourvoices

Listen, follow and understand the stories

On the platform, you can listen to children’s stories about how they fled from their home all the way to Sweden. Follow their journey crossing seas and walking miles throughout Europe.

Read more about the legislation and its impact on the platform. Take action by signing the petition that will be sent to the Swedish Parliament.


Listen, follow and understand the stories

On the platform, you can listen to children’s stories about how they fled from their home all the way to Sweden. Follow their journey crossing seas and walking miles throughout Europe.

Read more about the legislation and its impact on the platform. Take action by signing the petition that will be sent to the Swedish Parliament.


Impossible to go unnoticed

To make sure decision-makers don’t miss our campaign, we want to launch the campaign on billboards two kilometers surrounding the Swedish Parliament.
Making the stories hard to ignore.

The campaign will not go unnoticed and people in power will understand the real consequences that the new legislation has on unaccompanied children in Sweden.


Impossible to go unnoticed

To make sure decision-makers don’t miss our campaign, we want to launch the campaign on billboards two kilometers surrounding the Swedish Parliament.
Making the stories hard to ignore.

The campaign will not go unnoticed and people in power will understand the real consequences that the new legislation has on unaccompanied children in Sweden.

Impossible to go unnoticed

To make sure decision-makers don’t miss our campaign, we want to launch the campaign on billboards two kilometers surrounding the Swedish Parliament.
Making the stories hard to ignore.

The campaign will not go unnoticed and people in power will understand the real consequences that the new legislation has on unaccompanied children in Sweden.

subway-billboards

By sharing the children’s stories through their own voices, we believe that the campaign will have a powerful effect that will mobilize the public opinion which will demand the decision-makers to tear up the law.

Raise the Children’s Voices

By sharing the children’s stories through their own voices, we believe that the campaign will have a powerful effect that will mobilize the public opinion which will demand the decision-makers to tear up the law.

Raise the Children’s Voices