Live Green Festival

Live Green Festival

Live Green Festival

Role
Concept Development
Service Design

Team
Anna Jungerhem
William Larsson
Jonas Du

Live Green Festival have had trouble getting donations for the festival. Many visitors simply haven’t had the knowledge about the option to donate.

With Live Green Festival being primarily youth-driven, donations play a vital part in the music festival.

Our mission was to increase the donations and the awareness of the donation option.

Background

Background

Live Green Festival is a sustainable music festival – their festival area is constructed of recycled materials and they have a fashion show with clothes created only from recycled materials.

Every year they have recurring bookings of popular artists, and additionally they’re an inclusive venue to people from all economic backgrounds by having free entrance to the festival. Live Green are undeniably a role model within the event industry and everybody loves it.

So, how do we get people to donate?

Strategy

Strategy

We chose to focus on making the donation experience easier and more accessible for the festival-goers. And we wanted to thank the donors and express gratitude for making next year's Live Green Festival possible.

How do we solve this with a tight budget, short timeframe and small availability of technical solutions?

Solution

Solution

Live Green Festival had only an analog way to collect donations. We created a digital alternative by allowing people to donate through text message and Swish, an instant money transfer app. The ability to donate became easier and more accessible as people could donate directly from the palm of their hand.

swish-mockup
donation screen

A friendly reminder to donate

Raising awareness about the donation option was a fundamental part of increasing donations. The donation option was advertised on social media before and during the festival. We also made use of the most visible space on the festival area – the large-screen television – where we encouraged festival-goers to donate.


A friendly reminder to donate

Raising awareness about the donation option was a fundamental part of increasing donations. The donation option was advertised on social media before and during the festival. We also made use of the most visible space on the festival area – the large-screen television – where we encouraged festival-goers to donate.


Instant gratification for the donors

Giving is a personal act, so we wanted to make it personal. Everyone that donated got an automatic thank you-message as a reply to their phone.

We customized the thank you-messages depending on how much one donated and honored everyone as a festival hero, because in reality – that’s what they are for making Live Green Festival possible.

op-live-green-sms-reply

Results

Results

Thanks to the digitalization of the donation alternative, the first donation was already made one week before the festival and the average donation increased by +70% compared to the year before. Because of this success, Live Green Festival has chosen to continue with our solution in the future.

The average donation increased by

+70%

The average donation increased by

+70%

Process

Process

During the project we worked close to Victor Jivhed, the Digital Manager of Live Green Festival, to ensure that what we created was feasible for the festival.

The close collaboration allowed continuous feedback and fast decision-making, which helped us to create and decide upon the technology, design and copywriting for the implementation of our idea within the set timeframe.

By being part of the process from start to finish, we could ensure that we delivered a concept that was both feasible and solved the problem.

Role

Role

My main focus was on concept development – elaborating and tweaking our ideas in order to create a value based solution. I also helped out with planning and coordinating the project structure to support our project manager.

Feedback

Feedback

"The Hyper-group showed good insights into nudging, interactive design, iterative copywriting and project structure in sync with the short and intense timeframe that festivals tend to be kept within.

Many of the insights and the material will be used for future years, and the knowledge from the Hyper-group is invaluable in the organization today. We heartily recommend all for further work!" 

— Victor Jivhed, Digital Manager at Live Green Festival